Top 13 Free Social Media Management Tools

Top Free Social Media Management Tools Compared

Vista Social

Vista Social is an innovative social media management platform, serving as an ally to over 1.9 million profiles, including industry giants. Born out of a need for a tool that not just keeps up with the evolving social media landscape but also sets the pace, Vista Social is designed with the future of social media management in mind.

Unique features

• Supports a wide array of networks including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Google My Business, letting you manage multiple profiles from one central hub
• Pioneering the future of social media management with advanced AI-powered features
• A versatile tool with comprehensive network integrations across various platforms, enhancing efficiency and adaptability
• Renowned for its exceptional customer support, ready to assist you at any moment
• Provides in-depth analytics, helping you understand your audience and tailor your content accordingly
• Encourages collaboration with a user-friendly interface that’s perfect for team use

Vista Social’s free plan

Vista Social’s free plan provides an attractive entry point for users, with allowances for connection to 3 social profiles and up to 15 posts scheduled per platform per month.

The paid plans

Vista Social’s premium plans extend the capabilities, allowing for more social profiles and unlimited post scheduling. They include:



• Pro: $15/month
• Pro+: $25/month

However, thanks to a unique partnership with AppSumo, you can secure lifetime access to Vista Social with a one-time payment. Visit the AppSumo website to take advantage of this amazing offer and become part of the future of social media management with Vista Social.”

Postly

Postly is a freemium social media management platform that lets you post to Instagram business accounts, Facebook groups and pages, LinkedIn, YouTube, and TikTok. It’s got a lot of useful features that help you schedule text, image, and video posts.

Unique features

• Lets you schedule to Reddit, YouTube, and Telegram too
• AI Writer and hashtag generator speed up writing captions and descriptions
• Bulk upload saves time while uploading posts
• Telegram bot helps automate your Telegram marketing

Postly’s free plan

The free plan has almost all the features of the paid plans (the only one missing is recurring posts), but it has usage limits. On the free plan, you only get one workspace, can connect 10 social accounts, and schedule only 20 posts.

The paid plans

When you subscribe to the paid plans, you get access to all features, and you can publish unlimited posts. Depending on the plan, you can add more social accounts and create more workspaces.

Postly offers five payment plans:

• Solo: $9 per month or $84 per year
• Basic: $19 per month or $180 per year
• Starter: $29 per month or $276 per year
• Growth: $99 per month or $948 per year
• Agency: $499 per month or $4,788 per year

But you can get it for life on AppSumo for a one-time payment of just $69.

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RADAAR

RADAAR is the perfect social media management platform for small and mid-sized businesses that want to save time while managing multiple profiles.

With features like the scheduler, social media inbox, monitoring & analytics, password manager, and task manager–plus support of all major platforms such as Facebook, Instagram, Twitter, and LinkedIn–RADAAR will supercharge your business’s digital presence by taking care of every step in a single user-friendly dashboard.

Unique features

• Social media analytics to track performance
• Create carousel posts within RADAAAR
• Monitor keywords and competitors to improve social strategy
• Built-in link shortener to easily share articles and videos
• Pull all your social media messages into one dashboard to speed up response times

RADAAR’s free plan

RADAAR does not come with a free version. However, through AppSumo, they are offering a lifetime deal. Instead of paying for a monthly subscription, you can purchase RADAAR today for just $59.

The paid plans 

Once the lifetime Appsumo deal is over, you can choose from three monthly subscription plans:



• Basic: $7.99 (billed annually)
• Premium: $15.99 (billed annually)
• Professional: $47.99 (billed annually)

Metricool

How about a data-first approach to social media marketing? We’ve got the tool for you. Metricool is a social media scheduling and marketing tool that relies heavily on data from your own channels.

Complete with easy-to-use analytics tools and custom reports, you can test and invest in the social channels, post types, and trends that work best for your business. It’s a great tool for content creators, marketers, agencies, and solo entrepreneurs trying to get the most out of social media.

Unique features

• Generate custom social media performance reports
• Plan and assess organic and paid social performance in one tool
• Enjoy real-time analytics across all your favorite social channels
• Monitor competitors’ channels and strategies
• Launch and monitor Google Ads and Facebook Ads

Metricool’s free plan

Metricool offers a free plan that’s great for solopreneurs and freelancers. It includes tools for managing a single account across most social networks, including advertising channels. However, the free version does not include a lot of analytics and reporting tools.

Metricool’s paid plans

After the free version, you can choose from five monthly paid subscription plans. Each number in the title corresponds to the number of brands you can manage in that tier. (For example, “Pro 5” lets you manage five brands.)

• Pro 5: $12 per month (paid annually)
• Pro 10: $19 per month (paid annually)
• Pro 15: $35 per month (paid annually)
• Pro 25: $55 per month (paid annually)
• Enterprise: $119 per month (paid annually)

But you can get it for life on AppSumo for a one-time payment of just $129.

Hootsuite

Hootsuite is probably the most popular social media management platform. It’s been around for a long while and has a decent free plan. It integrates with many social networks to allow you to schedule posts.

Unique features

• Proofpoint feature screens and analyzes posts to ensure compliance with your brand and social media policies
• Streams feature makes it easy to monitor your accounts and engage with followers and prospects
• Manage paid ads along with organic posts

Hootsuite’s free plan

On the free plan, you can only connect to two social media accounts and schedule five posts at a time.

The paid plans

To connect more social media accounts, schedule more posts at a time, and run ads, you need a paid plan.

Hootsuite has four paid plans:

• Professional: $49 per month, billed annually
• Team: $129 per month, billed annually
• Business: $739 per month, billed annually
• Enterprise: Custom pricing

Hootsuite also offers a 30-day free trial with the paid plans.

Buffer

Buffer is another popular social media management software that’s been around for a long while. Users love its simple interface. Also, it was the first software to introduce the slots feature, where you set time slots beforehand and add posts to them.

Unique features

• Pablo tool makes it easy to create visuals that you can later schedule with Buffer
• Calendar and scheduling features make it easy to plan and manage your social media presence
• Offers detailed analytics to improve your social media marketing

Buffer’s free plan

You can connect up to three social channels with the free plan and schedule 10 posts per channel. This is a nice free plan, but it’s missing some features of the paid plans.

The paid plan

To connect more accounts, and schedule 2,000 posts per channel, you need to subscribe to a paid plan. You also get access to extra features such as individual post analytics, Instagram hashtag manager, audience demogaphics, Shopify performance, shop grid, and boosted post insights with the paid plans.

Buffer has three paid plans:



• Essentials: $6 per month per social channel
• Team: $12 per month per social channel
• Agency: $120 per month for 10 channels

Beatflyer

Beatflyer helps you make video posts for social networks. You can use animations and effects to make your videos stand out. It is a paid tool with a free plan that lets you create unlimited videos.

Unique features

• Use 2 million stock photos to quickly create videos from scratch or use the templates. You can also import videos made with Figma and Photoshop
• Add music from Beatflyer’s library or the Apple Music catalogue and sync it with the video
• Use 50+ effects to get your videos to stand out

Beatflyer’s free plan

The free plan is pretty generous as you can create unlimited (watermarked) videos. It includes all the other features in the paid plan, except that you can’t save projects to the cloud.

The paid plans

The biggest benefit of subscribing to the paid plans is that there’s no watermark, and if you subscribe to Pro Monthly, you can also save projects to the cloud.

Beatflyer offers two paid plans:

• Day Pass: $3 per day
• Pro Monthly: $10 per month—but you can get it on AppSumo for life for a one-time payment of just $49.

SocialBee

SocialBee is a social media management tool that allows you to easily schedule your posts in a calendar view and customize them for each social media platform (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok).

Unique features

• Use category-based bulk scheduling to create categories for different post types such as blog posts, and case studies and schedule mutiple posts to each category at once
• Make the most of each post by reusing it with the post recycle feature
• Has its own URL shortener and also integrates with shorteners like Butly, Rebrandly, and JotURL

SocialBee’s free plan

SocialBee doesn’t exactly have a free plan. It normally offers a 14-day trial only. But we included it in this list as you get a 30-day trial when you sign up with this special link for Sumolings. During this trial period, you can check out all the features. You also get a 20% discount for two months when you subscribe to a paid plan.

The paid plans

SocialBee has seven paid plans:



• Bootstrap: $19 per month or $189.6 per year
• Accelerate: $39 per month or $390 per year
• Pro: $79 per month or $789.6 per year
• Pro25: $79 per month or $789.6 per year
• Pro50: $149 per month or $1489.2 per year
• Pro100: $279 per month or $2790 per year
• Pro150: $379 per month or $3789.6 per year

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Later

Source: Later

Ready to spruce up your Instagram feed? Later is a tool that helps you customize your feed to create an intentional, powerful presence. It’s a freemium tool with a good free plan that lets you schedule to Instagram, Facebook, Twitter, TikTok, Pinterest, and LinkedIn.

Unique features

• Visual Instagram planner that helps you design an aesthetic Instagram feed
• Publish regular feed posts, stories, and carousel posts on Instagram
• Create a free “link in bio” page
• Save hashtags and captions and use them when scheduling posts

Later’s free plan

You can connect one profile per social channel to the free plan and schedule 10 posts at a time for each social network. But it lacks several features that the paid plans have.

The paid plans

You can schedule more posts with the paid plans, and with some of the bigger paid plans, you can also connect more social media profiles and pages. Along with this, you get many more features like best time to post, hashtag suggestions, and Instagram conversations.

Later has three paid options:



• Starter: $15 per month or $150 per year
• Growth: $40 per month or $399.96 per year
• Advanced: $80 per month or $800 per year

Planoly

Source: Planoly

Alternatively to Later, you can use Planoly to plan and schedule your Instagram posts. You can also schedule to Facebook, Pinterest, and Twitter. It even has some features to help you monetize your services and content.

Unique features

• Built-in planner helps you plan your content calendar and workflow
• Sellit allows you to sell digital products and services, create a tip jar, connect to Stripe, and accept payments directly
• StoriesEdit helps you create beautiful content for your social media accounts

Planoly’s free plan

On the free plan, you can connect to either one Instagram or one Pinterest account, and you can only make 30 uploads per month per profile.

The paid plans

To connect both Instagram and Pinterest accounts and upload more posts, you need to subscribe to a paid plan.

Planoly has three paid plans:



• Starter: $13 per month or $135 per year
• Growth: $23 per month or $234 per year
• Professional: $43 per month or $438 per year

Frequebtly Asked Questions (FAQs) About Social Media Management Tools